UC Pay
Client: UC Pay, UAE
Industry: Digital Payments / FinTech
Service Provided: Google Ads
Website: ucpay.com
Objective
UC Pay, a leading digital payment solution, wanted to increase downloads of its mobile app and reach more users across the region. The goal was to drive high-quality app installs at a low cost per acquisition, while building brand awareness in a competitive market.
Google Ads Campaign
We developed a performance-driven Google Ads strategy focused on:
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Targeted App Campaigns (Universal App Campaigns – UAC)
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Location-based targeting to reach the most relevant audience
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A/B testing of ad creatives and copy to identify top performers
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Smart bidding strategies optimized for installs and in-app actions
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Regular performance reviews and real-time adjustments
Results
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30,000+ App Installs achieved within the campaign period
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30% Lower CPA (Cost Per Acquisition) than industry average
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High User Retention Rate – Many users performed transactions after installation
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Significant Spike in brand visibility and mobile user engagement
Client Feedback
“Working with this team has been a game-changer for UC Pay. The app install campaign delivered better results than we anticipated”
— UC Pay Management